Shampoo that Volumizes, Lifts & Nourishes - A gentle, sulfate-free shampoo designed to help increase your hair's body, moisture, fullness, and manageability, while strengthening thin strands to diminish breakage.
Nourishing Shampoo for Thin, Aging Hair - Cleansing formula clinically proven to reduce breakage by up to 98%*. It's a lightweight volume shampoo that supports scalp health and healthier-looking tresses without stripping your hair of its natural oils or moisture. (*3rd party instrumental compatibility study with shampoo and conditioner. Individual results may vary).
Powerful Blend of Ingredients - Our volumizing shampoo's signature Wake Up Call blend contains Biotin, Bamboo, Burdock, and Hops extract to strengthen and support thicker-looking hair. We also added Sage extract to help unclog hair follicles while balancing oil levels.
Apply to wet hair, lightly massage into a lather on the scalp, and rinse well. Follow with Wake Up Call Volumizing Conditioner or one of Better Not Younger’s Butter Masques.