Urban Decay

Original Eyeshadow Primer Potion


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Urban Decay Original Eyeshadow Primer Potion is an eye primer base for creating crease-free eye makeup looks with vibrant color and smooth application for up to 24 hours of wear. The formula intensifies the color and vibrancy of your shadow or liner look for maximum impact.


  • This nude, creamy primer dries invisibly to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.
  • Visibly smooths lids for vibrant and pigmented eyeshadow application.
  • Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
  • Longwear formula prevents eye shadow and eyeliner from creasing and cracking.
  • Cruelty-free, paraben-free & vegan.


    Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).


    Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

    Pro tip: Can also serve as shadows or highlighters!

      • $18.99
      • $24.00
      • - 21%