be curly advanced curl perfecting primer

The last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%^*, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next.

Since curls and coils are naturally more fragile, our game-changing styling gel also replenishes strength with a peptide derived from plant proteins.

Created with our expert team of texture stylists.

Suitable for:

• Wave, curl and coil types: 2A — 4C
• All hair types: fine, medium and thick