Skin struggles in cold weather more than in other climate conditions. Your skin loses over 25% of its ability to hold moisture in cold weather, causing your skin to feel dry and look ashy or flaky. If it's windy, that will make the moisture from your skin escape even faster. Cold winter is a moisture thief, but there is more.
Chilly temperatures force the skin’s blood vessels to constantly change, expanding and constricting to manage the trade-off between driving warm blood to the organs and keeping the skin supplied. Some blood vessels stretch out beyond their usual capability. This is known as broken capillaries and happens when suddenly going from cold to overheated rooms and vice versa. Traditional moisturizers are not specifically formulated to perform in this environment, but Climate-Smart® Polar Day Cream is.