PUR Fully Charged acts like a magnet, attracting negatively-charged lashes to the positively-charged formula so each stroke coats lashes to thicken and volumize their appearance.
Available in Black
Innovative magnetic technology attracts negatively-charged lashes towards the positively-charged mascara formula, coating each individual lash with every application, leaving your lashes looking thicker, volumized, and separated
Age-defying mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to help strengthen, thicken, volumize, and separate the look of lashes for all-day performance
Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes
Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible
98% instantly amplified lashes*
93% said lashes retained their curl well*
90% experienced no flaking*
93% experienced no smudging*
100% said the mascara was easy to remove*
*Based on an in-house perception study
PÜR: Clean, skincare-infused beauty for all
Vegan & Cruelty-Free
A powerful blend of Biotin and Peptides help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out
Carnauba Wax separates and sets each lash for all day appearance of length, volume, and curl
Vitamin B5, also known as Panthenol nourishes lashes, giving them more flexibility to help maintain longer-looking lashes
Synthetic Wax, Copernicia Cerifera (Carnauba) Wax, Ozokerite, 2-Ethylhexyl, Palmitate, Ricinus Communis (Castor) Seed Oil, Phenoxyethanol, Sorbic Acid. May Contain + / - : Iron Oxides (C.I.77499), Iron Oxides (C.I.77491), Iron Oxides (C.I.77492), Titanium Dioxide (CI 77891)
Begin by placing the brush wand at the base of lashes then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
Pro Tip: To help prevent drying out the mascara, do not pump wand. Replace every 3 months.