PUR Fully Charged acts like a magnet, attracting negatively-charged lashes to the positively-charged formula so each stroke coats lashes to thicken and volumize their appearance.
Innovative magnetic technology attracts negatively-charged lashes towards the positively-charged mascara formula, coating each individual lash with every application, leaving your lashes looking thicker, volumized, and separated
Age-defying mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to help strengthen, thicken, volumize, and separate the look of lashes for all-day performance
Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes
Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible
Vegan & Cruelty-Free
Synthetic Wax, Copernicia Cerifera (Carnauba) Wax, Ozokerite, 2-Ethylhexyl, Palmitate, Ricinus Communis (Castor) Seed Oil, Phenoxyethanol, Sorbic Acid. May Contain + / - : Iron Oxides (C.I.77499), Iron Oxides (C.I.77491), Iron Oxides (C.I.77492), Titanium Dioxide (CI 77891)
Begin by placing the brush wand at the base of lashes then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
Pro Tip: To help prevent drying out the mascara, do not pump wand. Replace every 3 months.